Alright, I will make you a straight question: do you ever click on AdSense ads? If you’re reading this blog probably your answer will be “Never”, or maybe “Hardly ever” or something like “Only when it really interests me”. The truth is we, AdSense-involved people, usually tend to avoid clicking on AdSense ads becase we know they are ads. We can clearly see the difference between the proper content of a site and an advertisement placed somewhere into that content.
But not every internet user can. So, let’s be honest and face a reality: a great percentage of “adsense clickers” don’t even know they are clicking on an ad. Thus, one of the main things AdSense optimizers do is integrating ads into the site content as much as possible, in an effort to make it hard to say what is an ad and what is content. Always respecting Google TOS, obviously.
Does that mean our main goal is to fool our visitors misleading them? Of course not. But we need to take into account the fact that unexperienced users are the most likely to click on our ads, so we should be aware of that and consequently take advantage of it. Doesn’t sound ethical? Well, it is fine you’re concerned about this, not to mention consideration to users is a must in every website. But the internet is a place offering both content and advertisement (usually quite mixed up) so what we are doing here is just accepting the rules of the game and playing by them. Newbies will eventually learn how to behave more efficiently in this “wild” environment. Anyway, that being said, it is necessary to keep balance when integrating ads into content (just as in any other thing in life, huh?) in order to avoid counterproductive results, but I will consider that topic in other post.
And to finish the post, let’s talk about experienced users. What about them? Well, yes, we must admit these users also click on ads. The difference is they know what they are doing, they are able to clearly recognize an ad, so they will not click on it unless they are really interested in what the ad is offering. In other words: if our ads are relevant and related to the content an experienced user is reading (content in which they are interested) it is easier to generate clicks from this type of users. And we can work on that too when optimizing our AdSense units.
This post has been quite theorical (I will get more practical in upcoming posts) but I believe it is important to understand how users behave if we want some action from them. The more knowledge we have about them, the more succesful we will be in our goal of boosting our AdSense performance.
Summer starts today!
And so does this brand new blog about AdSense optimization, a thought I have had in mind for a couple of years now. This domain use to host a small site in which I offered payed optimization services for AdSense sites, as well as minisite templates with customized content specially structured to leverage the contextuality of displayed ads and to maximize the revenue obtained from them. I made good money from that simple site but it ended up consuming most of my time and also it became quite boring to develop dozens of minisites per day, every day… so I quit.
Now I have a different idea. I have been involved in AdSense optimization for years so far and I have learnt lots of things. I have been in charge of AdSense monetization in several projects, both personal and professional so I can say I know a little bit about the topic (probably much less than what I actually unknow, but isn’t that the cool thing about it all?).
So I decided to start this blog and share ideas, thoughts, tips and hopefully encourage some discussion with people interested in making money from AdSense ads in their own websites or in their company’s. To be honest, the decision was taken some time ago but for some reason, the coming of this year’s summer has finally given me the last push to start the whole thing up. So here we go!
Oh and in case you didn’t notice… yeah, I love summer